The power of saying «Whatever it takes»
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On July 26th, 2012, Mario Draghi promised to do “whatever it takes” to preserve the single currency. “And believe me,” he said, “it will be enough.” It largely was. Mr Draghi’s words calmed financial markets.
The covid-19 pandemic has brought the three magic words back into fashion.
Trump vs Obama: the ultimate ToV combat!
Tone of Voice is key to brand identity as personality is key to every in dividual’s identity. This juxtaposition of Donald vs Barack is the brightest example of such analogy…
Bad bad bad naming #1
Sida is AIDS in Spanish, but also the government agency working on behalf of the Swedish parliament and government, with the mission to reduce poverty in the world, aka «Styrelsen för Internationellt Utvecklingssamarbete».
Luckily for the Swedes, only 600 million people speak Spanish.
Naming para sordos: el lenguaje de signos también es id. verbal!
Amazon ha presentado su logo en lenguaje de signos americano.
Brendan Gramer, diseñador senior de UX en Amazon, diseña experiencias de pago para los clientes. Pero, en sus casi 10 años en Amazon, Gramer también ha dirigido los esfuerzos para conectar a los «Amazonians» con discapacidades. Puedes leer más en el The Amazon blog dayone.
Bla Bla Bla LAB 